How to Use Social Media and SEO to Promote Your Website

Driving visitors to your website takes skillful promotion across multiple channels. Combine social media and SEO to maximize exposure.

Produce Quality Content

Create regular blog posts, videos, and other media around topics your audience finds valuable.
Promote your best performing pieces of content. Refresh old content.

Social Media Posting

Share your new website content across all social platforms.
Engage followers by commenting, posting regularly, and responding to interactions.
Run social media ads promoting landing pages, offers, and events.

Use Keywords Strategically

Include target keywords in titles, headers, meta descriptions, alt text, URLs, and content.
Optimize pages around specific keyword themes without overdoing it.
Update on-page elements as you publish new content.

Get Backlinks

Build links pointing to your site by contributing as a guest to other blogs and sites.
Promote your content in relevant online communities, forums, and groups.
Establish your brand as an industry thought leader.

Optimize Technical Elements

Ensure fast page speeds, mobile responsiveness, SSL certificates, etc. to satisfy Google requirements.
Fix technical errors like broken links that frustrate search engines.
Follow SEO web development best practices for semantic markup.

Integrating social media distribution with ongoing SEO establishes